Sciencix Ships Fast
My roles:
Director
Screenwriter
Director of Photography
Editor
Motion Graphics Designer
VFX Artist
Talent
I created this video for Sciencix, a Minnesota company that manufactures repair parts for scientific equipment. Sciencix wanted a new homepage video that could immediately establish trust with new site visitors and potential customers.
I worked with the CEO and Marketing Director to identify customers' primary concerns when choosing a supplier:
1. Do the parts fit and function like OEM (Original Equipment Manufacturer) parts?
2. Will I have to wait weeks for my parts?
3. Do you ship to my country?
4. Is there a guarantee of quality?
Screenwriter
Director of Photography
Editor
Motion Graphics Designer
VFX Artist
Talent
I created this video for Sciencix, a Minnesota company that manufactures repair parts for scientific equipment. Sciencix wanted a new homepage video that could immediately establish trust with new site visitors and potential customers.
I worked with the CEO and Marketing Director to identify customers' primary concerns when choosing a supplier:
1. Do the parts fit and function like OEM (Original Equipment Manufacturer) parts?
2. Will I have to wait weeks for my parts?
3. Do you ship to my country?
4. Is there a guarantee of quality?
Additionally, Sciencix wanted a video that stood out from the standard "corporate" videos in the industry.
Taking the customers' concerns and Sciencix's desire to do something different into consideration, I wrote the script for Sciencix Ships Fast to meet all of these criteria. I trimmed the initial script relentlessly until only the most impactful, and interesting information remained.
After getting approval on the script, I storyboarded the entire video, created a shot list and aggressive shooting schedule, and began memorizing the script (Sciencix asked me to be the on-screen talent). To reduce costs, I'd only be on site for one full day.
I coordinated delivery of my equipment and all rental equipment that would be needed for the shoot, and, with the assistance of Sciencix's photographer and a handful of employee actors, I pressed hard and got the filming done just ahead of schedule.
I then edited all the footage, created several motion graphics sequences, and added visual effects, including the removal of brand-name logos from some of the lab equipment and the 3D tracking of the Sciencix logo sequence.
Taking the customers' concerns and Sciencix's desire to do something different into consideration, I wrote the script for Sciencix Ships Fast to meet all of these criteria. I trimmed the initial script relentlessly until only the most impactful, and interesting information remained.
After getting approval on the script, I storyboarded the entire video, created a shot list and aggressive shooting schedule, and began memorizing the script (Sciencix asked me to be the on-screen talent). To reduce costs, I'd only be on site for one full day.
I coordinated delivery of my equipment and all rental equipment that would be needed for the shoot, and, with the assistance of Sciencix's photographer and a handful of employee actors, I pressed hard and got the filming done just ahead of schedule.
I then edited all the footage, created several motion graphics sequences, and added visual effects, including the removal of brand-name logos from some of the lab equipment and the 3D tracking of the Sciencix logo sequence.
Finally, I delivered a tidy file package that included a range of file types, from highest quality to most compression, for each application Sciencix would need. They were thrilled with the result and excited to share it with their customers.